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SUPERSTUDIO: from Temporary Museum to Superdesign Show
Gisella Borioli and Giulio Cappellini retrace 20 years of design at SUPERSTUDIO, between emotions, trends and great protagonists.
All the greatest protagonists of international contemporary design have passed through SUPERSTUDIO, thanks to an innovative way of staging projects with emotional installations, temporary architectures, contaminations between art and design and widening the boundaries to all that is lifestyle.
Gisella Borioli founder and Ceo of SUPERSTUDIO and Giulio Cappellini art director who since 2000 collaborates with SUPERSTUDIO, remember together the fundamental stages of an ever-evolving project, which sees a great imminent innovation coming: the birth of a third great location in Milan, the SUPERSTUDIO MAXI.
SUPERSTUDIO founder and CEO, Superdesign Show project leader
Superdesign Show art director