Friendship, mutual trust, experience, amore & umore: Belgium is Design at Fuorisalone 2017

In occasion of Fuorisalone 2017, from 4th to 9th of April, Belgium is Design returns to the spectacular location of the Palazzo Litta where it will contribute to the DAMN° Magazine and Mosca Partners group project A Matter of Perception. Here the theme is dedicated to ‘Linking Minds’ and features a courtyard installation by renowned architects Diller Scofidio + Renfro. In the words of the organizers: ‘The goal is to create an exhibition that lends insight into the creative process between two or more persons, ideas that grow from scratch through a mix of friendship, mutual trust, experience, as well as lots of amore & umore that results in a wonderful final product’. 


Elaborating on the 2016 approach, Belgium is Design and DAMN° Magazine asked the designers to select the companies they wanted to collaborate with. The reasons for their choices are boundless: affinity, continuity or curiosity… Belgitude is about exchanging know-hows, collaborative excellence, friendly dialogues, but most of all, it is about local production, and definitely, about time. The time that is behind creation is both fast and slow. Six months to design and make an object sets the stopwatches ticking, yet this small-scale country has a major quality: a poetic, ironic and surrealistic attitude to make everything possible. Parallel to this, a slower dimension lies equally with the ability of each selected company to produce long-term and enduring products, but also in the nature of the collaboration with designers that deeply understand the skills and limits to overcome. Yes, because that is design: the capacity to transcend the limit and take a risk – together, designers and entrepreneurs. And it’s not surprising that such intense collaborations often turn into friendships.

© — All rights reserved. — Published on 20 February 2017

Corso Magenta, 24, 20121 Milano


© — All rights reserved. — Published on 20 February 2017