Cupra lands at Milan Design Week 2022

"A shared impulse' and 'Another Way', the CUPRA proposals at the Fuorisalone


CUPRA opens the doors of its CUPRA Garage Milano in Corso Como 1 to present its collaboration with Mooney VR46 Racing Team and engage the Fuorisalone audience in an immersive experience to discover the impulse of a new generation with a site-specific installation.  


From June 7 to 12, from 11 a.m. to 11 p.m., the Barcelona-based brand presents the short film "A shared impulse," which celebrates the meeting between the Mooney VR46 Racing Team and CUPRA Born, and the "Another way" project, which again features a collaboration with the Italian-English startup REALITY IS_, which curated the creative concept. The installation, created in a 12-meter-long industrial container, engages the public from an emotional point of view by allowing them to interact with the values of the CUPRA brand.  


As if crossing the threshold of a space-time accelerator, Fuorisalone guests will be catapulted into a path guided by the light of three large interactive screens. A mirrored wall will host a "Travel Journal" updated in real time with phrases that the public can share by first passing inside CUPRA Garage Milano to express their concept of impulse.

A double event the one at CUPRA Garage Milano dedicated to the CUPRA Tribe and lovers of design, performance and technology.

© — All rights reserved. — Published on 06 June 2022

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