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Hyundai FLUIDIC – Sculpture in Motion
Hyundai @ Fuorisalone 2013
At Milan Design Week 2013 Hyundai presents “Fluidic – Sculpture in Motion”, its innovative light installation inspired by the company's Fluidic Sculpture design philosophy.
Created by Hyundai Design Center in collaboration with WhiteVoid, a company specializing in special effects, the installation introduces Hyundai's aesthetic language to audiences in the form of interactive performance art. “Fluidic - Sculpture in Motion” is a show of lights, lasers and interactive media, inspired by the formation and transformation of the natural world, creating shapes and three-dimensional images of great visual impact. The installation begins with virtual rain recreated by laser light, before an interactive phase, in which human presence allows the creation of striking three-dimensional images. The interactive transformations are made possible by a special 3D scanning system that registers body warmth, allowing visitors to explore and manipulate the installation by using their gestures to create curves and shapes.