Brands Hyundai

"Modernity" - this is the meaning of "Hyundai" in the Korean language. Hyundai Motor Company birth dates back to 1967: founded by Ju-Yung Chung (father of current Chairman & CEO Mong-Koo Chung), who initially worked as a licensed assembler of a Ford model. In 1974, Hyundai decided to develop its first car: the Pony, which became soon a long-lasting success model, thanks to the contribution of Italian design by Giorgetto Giugiaro.


In just 50 years, Hyundai has asserted its presence among the leading car manufacturers in sustainable mobility, with a unique offering range from full hybrid to hydrogen, passing through electric and plug-in hybrid. Guided by President Andrea Crespi, Hyundai Motor Company Italy was born on November 3rd  2008, as the Italian branch of the South Korean automotive company. In Italy, with a network of 141 showrooms, Hyundai represents about 2.8% of the market (UNRAE 2022 data).


The essence and the identity of Hyundai are encapsulated in the vision "Progress for Humanity". We are driven by the desire to create continuous progress for humanity, investing in innovation and technologies that put people and their lives at the center. Humanity is what unites us and makes us stronger, allowing us to reinforce relationships, feel more connected, and improve our lives.


South Korea

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