Brands Hyundai

Hyundai means “Modernity”. It’s no coincidence that the car company, founded in 1967 by Ju-Yung Chung, has always worked as a permanent laboratory with a firm eye on the future. Today Hyundai’s modernity is focused on Progress for Humanity, a vision committed to spread a sustainable progress that facilitates people’s life. Design is the main territory to experiment further developments for the future. Therefore Hyundai is collaborating with Fuorisalone for the 14th time in a row.

Since Hyundai’s first car, Pony Coupé Concept, designed by Giorgetto Giugiaro in 1974, the company has carried on its pioneering vision by paying homage in 2022 with the concept car N Vision 74. Hyundai carried forward its vision with constant attention to sustainable mobility: N vision 74 stands out for its power supply based on hybrid battery and hydrogen fuel cell architecture.
Over the years there have been many experiments aimed at innovation and sustainability: among all, NEXO, the first hydrogen-powered SUV in the world, introduced in 2018. In 2019, "45" has been developed: a concept car inspired by the Pony Coupé, which also marked a starting point for the development of the IONIQ 5 electric crossover, launched in 2020 and awarded as World Car of the Year 2022.

Design and technology continue to be closely connected in Hyundai's vision. The automotive company is focused also on advanced air mobility, with the Supernal projects and the goal to develop by 2028 electric vehicles capable of vertical take-offs and landings (eVTOL). The plans go even beyond the mobility industry with the intent to further develop hydrogen-related technologies to promote the adoption of a clean energy source.