Hyundai @ Fuorisalone 2014
The PassoCorto concept is a sporty, extreme and compact car designed by students of IED Master in Transportation Design in collaboration with Hyundai Europe Design Center. The given to the Institute with a design brief for a target of potential customers born between the 1980s and the early 2000s: young people always connected, the "Generation Y". Hyundai asked to the students to draw and design the "dream car", the car they want to buy and drive.
After world premiere at the Geneva Motor Show 2014, the PassoCorto concept car arrives in Milan on the occasion of the FuoriSalone.
Made by the students of IED Turin in collaboration and supervision of Hyundai Europe Design Center, PassoCorto will be the protagonist of the exhibition #designdifferent IED mobility @Fuorisalone, dedicated to transportation design projects.