Highlights of the Brera Design Week

— 09 April 2024
Design Space AlUla, AlUla Design Residency, Unguessed Kinships, Haus Dari by hall haus. Ph. Lorenzo Arrigoni

The heart of the city is the perfect neighbourhood to wander around showrooms, large-scale installations, collective exhibitions and cultural initiatives - among street shops, historic apartments, sacred places and courtyards that are transformed into new and vital spaces.

Design Space AlUla, Madrasat Addeera Editions, Alwaha The Room Divider by Cristián Mohaded

A place of making
In the evocative space of the Mediateca Santa Teresa, visitors will be able to discover the creations of Saudi and international designers who have collaborated with the traditional crafts, materials and artisans of AlUla.
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MCA, Città Miniera - Corriere della Sera. Ph. MCA Visual

Urban Mining : Design, Dismantle, Disseminate
Solferino 28 is once again the setting for an installation in the Brera Design District.  The Architect Mario Cucinella, with his MCA studio, will sign "Urban Mining" which will be developed in the inner courtyard of the Corriere della Sera, offering an unprecedented vision of sustainability. As Cucinella himself explains, "Urban mining will describe the urban reality as a possible reserve for the future. Urban space is seen as "an ecosystem that, by deconstructing, transforms itself from its own material, as it happens in nature. An idea of circularity applied to architecture in which the creative process becomes central".
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courtesy Porsche

The Pattern of Dreams
Porsche returns to Milan Design Week with "The Pattern of Dreams" – the fifth iteration of the traveling art and design initiative "The Art of Dreams”. Design collective Numen/For Use takes the monochromatic diagonals within the pepita pattern -  first exhibited in the 356 C, 911 Porsche - and brings them to life with their monumental immersive artwork "Lines of Flight". As a "floating landscape”, the installation invites viewers to climb and explore this immersive social sculpture as a "community hammock" and a place of escape, transition, fantasy, and freedom.
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courtesy Fenix

Design Duo Double Feature
A work that researches the multipotential of materials and surfaces starting from the concept of the duo: six pairs of designers have been invited to design furnishing elements with a dual use, created by combining FENIX® materials with the group's other brands. The products will also be presented within the context of a double set-up - indoor and outdoor - created by the design duo Studioboom. Selected by curator Federica Sala, CARA \ DAVIDE, DWA Design Studio, Martinelli Venezia, Næssi Studio, mist-o and Zanellato/Bortotto will give life to objects that explore new multifaceted functions, juggling transformability, mobility, sustainability, and versatility.
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Hannes Fritz

House of Switzerland Milano
In a collective exhibition bringing together emerging designers, studios, universities, brands, and galleries from across the country, the Swiss Arts Council Pro Helvetia and Presence Switzerland are once again showcasing a wealth of Swiss-related talents from the world of contemporary design.
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courtesy Iris Ceramica Group

Zaha Hadid Design has interpreted Iris Ceramica Group’s natural ceramic elements to create an installation which brings matter to the centre stage by expressing strength and versatility in a unique and unmistakable design. The installation ideally entails the sense of movement of water waves - it showcases a modern alternative to conventional ways to see ceramic by merging traditional procedures of standardisation with the non-orthogonal, fluid lines of the design.
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The shapes that matter assumes through the presence or absence of water draw sinuous and unexpected patterns. Transitions, the installation proposed by Stark on the occasion of the new theme suggested by the Fuorisalone, invites a multisensory and interactive exploration of the transitions created by the relationship between matter and water.
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courtesy Grand Seiko

Matter in Motion
Located inside Casa Brera, the Grand Seiko space will allow visitors to enjoy an enveloping experience of “forest bathing”: in an area of the location, guests will have the chance to try the Shinrin-yoku, a famous Japanese meditation technique made possible by reproducing a real forest; in the second area, on the other hand, a contemporary, digital environment that aims to evoke the "urban forest", a theater in which matter finds its transformation through human intervention.
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courtesy glo for art

Flower Up
glo for art together with Emiliano Ponzi present 'Flower Up'. An exclusive art installation that celebrates the positive spirit by transforming the spaces of the glo Hub into a kaleidoscopic adventure: an exciting tunnel leads visitors through reality and dreams, to an enchanting garden where a large installation elevates the experience even further to become its protagonist.
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Ph. Neri&Hu, courtesy Valcucine

Architectural Scenarios
Valcucine, the brand of choice for the best Italian and international architects, presents Architectural Scenarios: the group exhibition that enhances the design versatility and integration with architecture of its kitchen program.
The exhibition is the celebration of the kitchens designed by Valcucine designer and founder Gabriele Centazzo and the design interpretation of three renowned international architecture and interior design practices: ARRCC, i29 and Neri&Hu.
A tangible statement to Valcucine's commitment to combining creative talent, eclectic design, technical expertise, technological innovation and respect for the environment.
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Tag: Fuorisalone 2024 Preview 2024 Fuorisalone tips Brera Design Week Valcucine Grand Seiko glo for art the art of dream

© — All rights reserved. — Published on 09 April 2024

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