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ASUS at Milan Design Week 2025 with the event "Design You Can Feel"

— 26 March 2025

A journey through materials, craftsmanship, and artificial intelligence: the driving forces behind ASUS' design philosophy and the latest innovations, including the latest Zenbook lineup

After last year's success at the London Design Festival, ASUS will bring the brand-new "Design You Can Feel" exhibition to Milan Design Week 2025.

The event will take place at the historic Galleria Meravigli, located at Via Gaetano Negri 6, from April 7 (media day) to April 13.

This edition will explore the design thinking behind ASUS products, including the latest ASUS Zenbook laptops in Ceraluminum™, ASUS' proprietary material that combines the lightness of aluminum with the resilience of ceramics.

asus-fuorisalone-milano
Courtesy of ASUS

The themes of the exhibition will be encapsulated by an interactive installation specially commissioned to Studio INI, a research and experimental design studio led by Nassia Inglessis

The installation will combine design, technology, and engineering with artistic expression to create a sculpture that reacts to visitors' presence.

Visitors will be invited to touch the installation, experiencing the tactility of ASUS’ Ceraluminum™ material. Sensors will track these interactions, and the data will be used to create AI-generated representations of visitors' behavior in the real world.

asus-fuorisalone-milano
Courtesy of ASUS

The installation is a metaphor for the relationship between humans and laptops, which react to their impulses, evolve alongside them, and enhance their performance.

The exhibition will unveil four ASUS Zenbook S limited edition models featuring special Ceraluminum™ chassis inspired by natural landscapes.





Tag: Preview FS 2025 Fuorisalone 2025 Milan Milano Design Week Fuorisalone Design



© Fuorisalone.it — All rights reserved. — Published on 26 March 2025

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