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Marsèll presents Double Void with Odd Matter at Milan Design Week 2026

Design — 10 March 2026

Marsèll Flagship Store
Via della Spiga 42,
20121 Milano

At its Via della Spiga flagship store, the brand invites the Rotterdam-based studio to create a site-specific installation that transforms the space into a field of tensions and perceptions, continuing Marsèll’s tradition of using its store as a platform for design experimentation.

During Milan Design Week 2026, Marsèll’s flagship store on Via della Spiga once again becomes a space for research and experimentation with Double Void, a site-specific project developed in collaboration with the design studio Odd Matter. The installation emerges from the encounter between the Italian brand—known for more than twenty years for combining craftsmanship and formal research in leather footwear and accessories—and the practice of Rotterdam-based designers Els Woldhek and Georgi Manassiev, whose work operates at the intersection of digital design, material experimentation and handcrafted processes.

 

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For Design Week, the Via della Spiga store becomes the setting for an intervention that explores the concept of the void as an active element capable of altering spatial perception and redefining the relationship between objects, surfaces and visitors. Double Void introduces a series of vertical elements and reflective surfaces that act as tensioned membranes, generating misalignments, stress points and subtle disruptions within the environment, inviting visitors to move through a condition of controlled instability. The project draws inspiration from the concept of the “vacuum” in quantum physics—a state that does not correspond to absence but rather to the minimum energy level of a system—translating this idea into a spatial experience in which what appears static reveals an underlying tension. Large glass planes and edges become fracture lines cutting through the architecture of the store, while visitors themselves become part of the installation, bodies entering a field of forces that continuously alters spatial balance and perception. In this way the commercial environment is transformed into a critical device that challenges the stability and neutrality of the exhibition space, generating an experience deliberately distant from the notions of comfort that often characterize design week presentations.

 

The collaboration with Odd Matter aligns with Marsèll’s long-standing approach of turning its Milan spaces into platforms for artistic and design interventions that question the relationship between objects, architecture and audience, reinforcing the brand’s role as an active participant in the dialogue between fashion, art and contemporary design. The project is accompanied by a critical text by Annalisa Rosso—design curator and Editorial Director and Cultural Events Advisor of Salone del Mobile.Milano—who frames Double Void as an intervention capable of generating awareness through a minimal spatial disturbance. The installation will open on April 20, 2026 with a public event at the Marsèll flagship store in Via della Spiga, once again positioning the Milan venue as one of the places where Design Week engages with experimental languages and practices that challenge established perceptions of space and the experience of design.


 





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