Elena Salmistraro for Lanerossi: CAMPANULE TAKEOVER

News, Appointments, Milan — 13 April 2023

Lanerossi confirms its participation in Design Week 2023, for the first time as a protagonist of the Brera Design District, in the spaces of the single-brand store on Via Mercato, which becomes a stage for the launch of the collaboration with the designer Elena Salmistraro.

With the innovative spirit embodied by the brand from its inception, Lanerossi continues to steer a course that has made it a unique case in the history of textiles for interior design. The company relies on its roots and its heritage, a precious legacy of creativity and in-depth knowledge of materials, able to generate new value through a virtuous dialogue with the present.

This approach has led to a new collaboration, extending the designer collection, a project recently initiated by the company that already contains exceptional talents such as Paola Navone with Otto Studio, and Ludovica+Roberto Palomba. The designers have different ways of reinterpreting the DNA of Lanerossi, but with a shared objective: a dialogue with the contemporary world, appealing to multiple generations through products of the highest quality, with an accent on wellbeing and sustainability, conceived to enhance interiors by adding character to any space with their unique personality.


During the Milan Design Week, the brand recounts its encounter with the poetic vision and unmistakable style of Elena Salmistraro by presenting the new new “Campanule” (Bluebells) collection of decorative cushions and blanket. For the event, the pattern, signed by the designer, becomes a takeover that invades the outdoor and indoor spaces of the store in a site-specific installation conceived as a total experience in the creative world of Lanerossi.

The design reinterprets the form of these springtime flowers for which it is named, through a combination of geometric elements obtained by mixing soft, flowing lines with more rigid and at times angular shapes, making it unique and contemporary. The designer thus creates a decorative motif with a hypnotic visual effect of great impact, resembling the cone formed by the petals of the bluebell flower when it blossoms, along with stems that intertwine and mingle in a harmonious way.

"I carefully and thoughtfully studied every detail of these beautiful blooms, observing the shape of the slender petals and the arrangement of the leaves, just at the moment when the flower bud is ready to open, so as to create a design that can convey not only grace and delicacy, but also energy and vigor."

Elena Salmistraro

Saddle stitching in bright green enhances all the borders, in contrast with the hues selected for the blankets and cushions, from intense violet to pale pink. The result is a collection of exceptional elegance, capable of bringing out the quality of the yarns, perfectly reflecting the designer’s approach in pursuit of the expressive language of objects, ready to fascinate the observer while prompting vivid emotions.

With remarkable softness, the collection is made in pure virgin wool with the Woolmark certification, taken from selected flocks of Merino sheep. The material offers excellent properties of thermal insulation, thermoregulation and absorption of humidity.


Tag: Fuorisalone 2023 Lanerossi

© — All rights reserved. — Published on 13 April 2023

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