Cif introduces the absolute novelty of the sector within the prestigious context of Milan Design Week: an immersive installation in the heart of the city that will showcase a selection of objets trouvés by the famous designer Achille Castiglioni, curated by the star architect Massimiliano Locatelli
At Milan Design Week 2025, Cif Infinite House opens its doors, offering a unique interactive exhibition space created by the renowned home care brand in collaboration with architect Massimiliano Locatelli. Located in the heart of Brera, this innovative partnership showcases a temporary exhibition of objects from the Achille Castiglioni Foundation. The highlight of the event is the exclusive preview of the new Cif Infinite+CleanSpray, a groundbreaking product set to revolutionize domestic cleaning routines this spring.
Inspired by the concept If it's design, you can clean it, the renowned Milanese architect Massimiliano Locatelli creates a Wunderkammer of chromatic and chronological inspirations. He selects objets trouvés from the Castiglioni Foundation archive, which the famous designer, his mentor at the Politecnico di Milano, used as teaching materials.
Drawing from his memories as a student, Locatelli crafts an interplay of materials and surfaces to showcase the versatility of Unilever's latest innovation. Cif Infinite House transforms into an experiential journey that immerses visitors, providing a dedicated area where they can personally test the outstanding performance of the new CIF Infinite+Clean Spray. This unique experience is enhanced with iconic gadgets and guaranteed entertainment, offering an out-of-the-box adventure.
About Cif
Cif was introduced in the 1960s as a household surface cleaner and quickly became a staple in the home care market with its iconic Cif Cream. Over the years, Cif has consistently invested in innovation, continually developing new cleaning solutions designed to deliver exceptional results. Today, Cif remains committed to providing products that meet the highest standards of cleanliness and efficiency.
About Unilever
Unilever is one of the world's leading consumer goods companies. It operates in the markets of Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream. With a presence in over 190 countries, its products are used by 3.4 billion people every day. Unilever employs 128,000 people and achieved sales of €60.8 billion in 2024.
For more information about Unilever and its brands, visit their website: www.unilever.com
Milan, Corso Garibaldi 77
From April 10 to 13, 2025
Open to the public from 10:00 AM to 9:00 PM
Tag: Preview FS 2025 Fuorisalone 2025 Milano Design Week Milan Fuorisalone Design
© Fuorisalone.it — All rights reserved. — Published on 04 April 2025
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