Aria, the 2025 Project by Archiproducts Milano

Aria is the new design exploration by Archiproducts Milano 2025: an immersive experience where surfaces vibrate, light shapes volumes, and matter dissolves into perception.

The collaboration with Studiopepe continues, exploring exhibition concepts inspired by the natural elements. After Earth and Water, the 2025 edition introduces a new dimension: air as a living, mobile, light and transparent element.


Concept image by Studiopepe and Archiproducts

Aria. A medium for connection is the title of the installation, where the environment turns into an ethereal and sensorial space. The main partner of the project is Samsung, presenting its WindFree™ air conditioning technology: thousands of micro-holes diffuse the air evenly, eliminating direct airflow and wrapping the space in ultimate comfort.


Concept image by Studiopepe and Archiproducts
 

A special immersive installation, The Gentle Room, completes the project with an experience of absolute comfort. A muffled space, like a cocoon, where air flows without direct drafts, thanks to WindFree™. Visitors are invited to pause, breathe, and be enveloped by a new idea of climate comfort. A sensorial extension of Aria, where design and technology merge to redefine the idea of comfort. 


Concept image by Studiopepe and Archiproducts

📍 Archiproducts Milano – Via Tortona 31, Milano
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