Convey Building: a new destination for Milano Design Week

Now in its fourth edition, Convey opens a new chapter and redefines its format with Convey Building, a project that transforms an entire building into an iconic destination for Design Week. Created and promoted by Simple Flair, Convey was launched in 2023 as an international event dedicated to contemporary design, with the goal of fostering meaningful connections between brands, audiences, and the community. In 2026, this vision expands and solidifies into a unique, immersive experience.

From April 20 to 26, a building near Torre Velasca will become the beating heart of Convey: five floors of exhibitions will host over 20 international brands, complemented by a calendar of activations, collaborations, and encounters designed to facilitate real exchanges, content sharing, and new opportunities. This curatorial platform provides a clear snapshot of the design industry and its latest developments.

Convey Building offers an integrated experience where exhibitions, cultural programming, and community converge into a single ecosystem. The project’s identity is closely tied to its architecture: the building, designed in 1958, is crowned by an iconic rooftop that embodies and amplifies Convey’s role as a space for exchange and a vantage point on contemporary design. The 360° panoramic terrace becomes the relational heart of the event, a space for dialogue, networking, and informal encounters, animated by activities designed to foster connections between people and ideas.

© Convey 2026

"With Convey, we aim to create a nomadic and temporary place where design becomes relationship, between brands and people, between Milan and the world" says Riccardo Crenna, CEO and co-founder of Simple Flair. "Convey Building represents our clearest evolution yet: a single destination, a unified experience, and a living agenda that turns Design Week into more than a visit, it becomes an encounter."

Throughout the week, a curated program of events will bring together gatekeepers, opinion leaders, buyers, press, professionals, and enthusiasts, confirming Convey as a space for meaningful dialogue and the creation of authentic connections, a place where design becomes a shared language, vision, and opportunity.