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In the Marsèll showroom, the exhibition AAS:object:project

Design — 15 March 2024
© Sara Scanderebech

Marsèll Showroom
Via Paullo 12/A

Marsèll Milano Spiga
Via della Spiga, 42

The installation by Gonzalez Haase AAS studio comes to life at the Fuorisalone 2024 between the showroom in via Paullo and the flagship store in via della Spiga.

Marsèll announces its upcoming collaboration with Berlin-based architecture studio Gonzalez Haase AAS on AAS:object:project, a solo exhibition to debut during Milan Design Week 2024 at Marsèll’s Via Paullo showroom. Renowned for their innovative approach to design, Gonzalez Haase AAS will captivate audiences with their unique blend of architecture, scenography and lighting.

image-1710325371
© Marsèll - Gonzalez Haase AAS - Exhibition Render

The exhibition will feature a curated selection of works by the architecture and design studio, offering insight into its visionary ethos. Known for major artwork installations, luxury retail interiors, residential extensions, and conversions for industrial and art-related spaces, Gonzalez Haase AAS will immerse visitors in a world where artistry meets functionality, creating spaces characterised by light, form, and diverse materials.

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© Robert Rieger

During this year’s Milan Design Week, Marsèll and Gonzalez Haase AAS will also unveil a site-specific project. An object created specifically for Marsèll will be showcased at Marsèll Milano Spiga, the brand’s flagship store, which opened its doors in December 2023 and has already garnered attention for its dynamic approach to retail space. A temporary installation by the Berlin-based studio was presented at the official Marsèll Milano Spiga inauguration, anticipating further collaboration between the artistic duo and Marsèll.

The simultaneous interventions at two of Marsèll’s points of reference in Milan once again demonstrate the brand’s commitment to innovative partnerships and pushing the boundaries of conventional craftsmanship and design.





Tag: Fuorisalone 2024 Milan Design News Preview 2024 Marsèll Milano Design Week



© Fuorisalone.it — All rights reserved. — Published on 15 March 2024

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